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From the Vault: Unlocking Utah's Tourism Industry

Typically regionally restricted recruits are some of the toughest in the Market Research world. These types of recruits significantly limit the potential audience size you have to work with and can make targeting during active recruitment particularly difficult.

We recently completed a recruit that demonstrated just how complicated these types of recruits can be. For this project, we were looking to recruit 18 participants for 90-minute focus groups who were open to vacationing in the Salt Lake City, Utah area. We needed an even mix of gender and a healthy mix of other demographics (the primary sticking point being that all recruits needed to be from either California or Utah).

In a pre-pandemic world, this recruit might have been easy, but given what has transpired over the past 24 months, finding willing travelers is not the simple task that it once was.

Fortunately, difficult recruits are our specialty here at 10K Humans! Using our standard multi-pronged approach, we first created several targeted ads across a variety of social media platforms, followed up with some travel blog infiltration and finally closed this one out by partnering with an influencer in the travel space!

While it is true that the travel industry has been ravaged by the COVID-19 pandemic, our ability to get this recruit over the finish lines proves that any recruit is feasible with the right type of outreach strategy!

Do you have a tough recruit coming down your pipeline? Reach out to us to learn how we can help!

— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.