From the Vault: Unlocking Utah's Tourism Industry

Typically regionally restricted recruits are some of the toughest in the Market Research world. These types of recruits significantly limit the potential audience size you have to work with and can make targeting during active recruitment particularly difficult.

We recently completed a recruit that demonstrated just how complicated these types of recruits can be. For this project, we were looking to recruit 18 participants for 90-minute focus groups who were open to vacationing in the Salt Lake City, Utah area. We needed an even mix of gender and a healthy mix of other demographics (the primary sticking point being that all recruits needed to be from either California or Utah).

In a pre-pandemic world, this recruit might have been easy, but given what has transpired over the past 24 months, finding willing travelers is not the simple task that it once was.

Fortunately, difficult recruits are our specialty here at 10K Humans! Using our standard multi-pronged approach, we first created several targeted ads across a variety of social media platforms, followed up with some travel blog infiltration and finally closed this one out by partnering with an influencer in the travel space!

While it is true that the travel industry has been ravaged by the COVID-19 pandemic, our ability to get this recruit over the finish lines proves that any recruit is feasible with the right type of outreach strategy!

Do you have a tough recruit coming down your pipeline? Reach out to us to learn how we can help!