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Active recruitment: Recruiting a niche portion of the population for a sensitive subject of study via Reddit

Audience: B2C

Objective: Our client was seeking individuals that have either undergone, are currently undergoing, or were seriously considering IVF treatment for family planning. 

Challenge: On top of IVF recipients being a rather small portion of the US population, we need to be mindful of a potentially sensitive subject matter. 

10K Humans Active Recruitment Approach: In a true 10K Humans fashion, our team took to the internet in exploration of pages to find IVF recipients and considerers in spaces that they would be living in naturally online. Our team came across the r/IVF subreddit page. Through careful conversation with the page’s moderators, our team got permission to post on behalf of the research. The response of individuals willing to share their IVF journey was incredible. Recruitment through this page resulted in over a dozen authentic participants that contributed rich insights, resulting in a very happy research team! 

Client quote: “I have been looking through the discussion we had with the US consumers, and we got some really rich insights from them... thanks again for finding such articulate and engaged respondents!”

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Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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