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Enlightened Green Consumers are Forging the Future

It has been almost 35 since the World Commission on Environment and Development delivered the seminal report entitled, Our Common Future (1987), which not only catapulted the notion of sustainability and sustainable development into the mainstream, but also helped create (or even resurrect) related notions such as organic agriculture, circular and low-carbon economy, green technologies, and the like.

Crises of all sorts came and went ever since, and despite the topic being sporadically relegated by these crises from public consciousness, one can safely state that sustainability notions -  as ambiguous as they may be sometimes perceived -  are well-established in both developed and developing economies. The Eco-wakening Report (2021) informs us that google searches involving sustainable goods have increased by 71% globally since 2016. In India, sales of organic products have grown by 13% since 2018, while 41% of consumers in China say they want eco-friendly products. Similarly, between 77-78 % of consumers of three Scandinavian countries (Sweden, Norway, and Denmark) expect daily groceries to be produced in an ethical and sustainable way, while a good portion of consumers in the UK have been consciously limiting their single-use of plastic (61 %); and buying more seasonal (49%) and locally produced goods (45%) over the last year.

Although sustainability still does not rank higher over the consumer quest for products’ properties such as quality, cost-effectiveness, and convenience, the message to businesses and governments is loud and clear. It is here, where market research must continue playing its pivotal societal role in helping the private and public sector better understand consumers' current and evolving attitudes in order to help tailor goods, services, and messaging that will help make the world more sustainable.

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— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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