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Active recruitment: Recruiting for a complex methodology with tight turnaround scheduling

Audience: B2C

Objective: Our team was tasked with a blended methodology that consisted of a hybrid 9-day community with various online focus groups. 

Challenge: The online community held 2 phases and ran from Wednesday until the following Friday of the next week. Selections for multiple focus groups were presented midway through the community on a weekend day, with a 24-hour turnaround time to secure participant group interview sessions and times in order of priority for the following Monday. 

10K Humans Active Recruitment Approach: Throughout recruitment via various channels, proactivity with participant availability was a crucial key in delivering the desired research results throughout fielding. From the start of the recruitment phase, candidates were probed for their availability on the target dates for session times. Candidates were then segmented in a way that would allow for them to participate in their corresponding group times. The urgency in needing to be available was reinforced at each step of communication throughout the recruitment, vetting, and confirmation steps. Setting the proper expectations at the start of research application allowed the 10K Humans team to gather discussion group confirmations quickly and efficiently with all participants pre-emptively warmed up to the possibility that they would be selected to participate in an additional research phase.  

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— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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