Active recruitment: Finding electric vehicle owners that charge at home

Audience: B2C

Objective: Our client was seeking owners of all electric vehicles that charge at home.

Challenge: Even among EV owners this was a low incidence recruit with high income requirements and we also needed individuals that had rearranged their garages to charge at home. IR among Genpop was less than 1%.

10K Humans Active Recruitment Approach: 10K Humans approach was to partner with a prominent Electric Vehicle influencer who administered several private Facebook groups filled with EV owners. Between all private groups we had direct access to over 100,000 Tesla, Porsche Taycan, and owners of other electric vehicles. Through conversation and forging a partnership we gained permission to post directly within the groups to recruit the vehicle owners needed. This tactic allowed our team to successfully fill this challenging target!