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Active recruitment: Finding electric vehicle owners that charge at home

Audience: B2C

Objective: Our client was seeking owners of all electric vehicles that charge at home.

Challenge: Even among EV owners this was a low incidence recruit with high income requirements and we also needed individuals that had rearranged their garages to charge at home. IR among Genpop was less than 1%.

10K Humans Active Recruitment Approach: 10K Humans approach was to partner with a prominent Electric Vehicle influencer who administered several private Facebook groups filled with EV owners. Between all private groups we had direct access to over 100,000 Tesla, Porsche Taycan, and owners of other electric vehicles. Through conversation and forging a partnership we gained permission to post directly within the groups to recruit the vehicle owners needed. This tactic allowed our team to successfully fill this challenging target!

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— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
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Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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