Active recruitment: 5 stars! Finding recent car insurance claimants using online reviews

Audience: B2C

Objective: A major auto insurance provider wanted to speak with people in a small middle America market to understand their pain points when getting estimates from body shops as part of the claim filing process. 

Challenge: In addition to targeting a small market, our client specifically wanted to speak with people that had been in a car accident within the past 6 weeks. 

10K Humans Active Recruitment Approach: 10K Humans conducted desk research to identify all body shops within a 20 mile radius of the target market. Our team then began reading reviews for the body shops on Yelp and Google Reviews. We sorted reviews based on most recent and reached out directly to the reviewers that posted a review within the past 6 weeks to see if they qualified to take part. In most cases, these folks were having work done due to a recent accident, which helped us successfully recruit an otherwise tough audience to find.