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Active recruitment: 5 stars! Finding recent car insurance claimants using online reviews

Audience: B2C

Objective: A major auto insurance provider wanted to speak with people in a small middle America market to understand their pain points when getting estimates from body shops as part of the claim filing process. 

Challenge: In addition to targeting a small market, our client specifically wanted to speak with people that had been in a car accident within the past 6 weeks. 

10K Humans Active Recruitment Approach: 10K Humans conducted desk research to identify all body shops within a 20 mile radius of the target market. Our team then began reading reviews for the body shops on Yelp and Google Reviews. We sorted reviews based on most recent and reached out directly to the reviewers that posted a review within the past 6 weeks to see if they qualified to take part. In most cases, these folks were having work done due to a recent accident, which helped us successfully recruit an otherwise tough audience to find.

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— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

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— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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