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10K Voices
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Active recruitment: sourcing sustainability-minded shoppers

Audience: B2C

Objective: A major online retailer wanted to speak with eco-friendly shoppers to understand what they look for when purchasing household goods. 

Challenge: Not only was this an international recruit (UK and US), but recruits also needed to be considered “eco-friendly” as determined by a typing tool. 

10K Humans Active Recruitment Approach: We crafted a highly targeted Facebook campaign that spoke to eco-friendly consumers in a way that resonated with them about the topics they loved. As a result, we were able to quickly recruit the specific audience - with all respondents being extremely passionate and articulate!

Client quote:
“I mean there is little to say other than the whole experience was one of the best I have had with 10K Humans (and the vast majority of my 10K Humans experiences have been excellent so you are way up there!)

- Communication was frequent and timely

- You were totally proactive and helpful with troubleshooting

- The google sheets format is super efficient - I LOVE IT!”

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— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

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— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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