About us
10k Voices
10k Insights
10k Verdicts
10k Causes
10k Spaces
10k Lessons
10k Shoppers
10k Questions
About us

Human backed
market research

10k Humans tackles big market research challenges through a human-first approach
Ten thousand things. The Taoist tradition speaks to the universe's diversity, our smallness in the world's vastness, and yet the incomprehensible wholeness of it all. Our place in the family of things. Ten thousand things, then, is everything.  

10k Humans embodies this mindset, helping facilitate deeply human stories by employing innovative technology married with the unique perspectives and deep experience of our staff and colleagues.
We’ve proudly worked with:
and many other huge, big and small companies
By seeking to understand complex human experiences while achieving meaningful insights, 10k Humans remains true to this ethos at our foundation. There exists a seeming separateness between humanity and our data-driven field, but in elevating, synthesizing, and counting every human voice among us, 10k Humans shows that harmony is at our fingertips.

The tradition that undergirds 10k Humans holds that there’s a rich tapestry of humanity represented by infinite unique voices, stories, and perspectives. We are all one small being in a larger field. And so, 10k Humans is committed to listening, to leveraging every tool in our robust toolkit, and to honoring the individuality in every person.
The stories we hear, the conversations we facilitate, and the problems we solve provide our clients with measurable insights and enlightenment. 10k Humans conducts discerning market research, untangling the knot of our sometimes messy human experiences with clear, actionable takeaways. By gleaning crucial data from individual and collective experiences, we empower businesses, organizations, and decision-makers to make informed, empathetic choices that resonate with the people they serve.
If “Ten thousand things” speaks of the bounty of our world and our improbable belonging in it, then 10k Humans is here to listen.
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.