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10K Voices
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From the Vault: Monsterous Minors and Frightening Focus Groups

"Kids these days" can take on a whole new meaning in recruitment, and if you're not careful - they can quickly turn your project into a nightmare situation! Recently we needed to find articulate and creative (and reliable) teens for online focus groups ... before the clock struck midnight and we all turned into pumpkins.

And while teenagers can seem like aliens at times, 10K Humans always loves a challenge (and our bag of tricks is out of this world)! Every new generation of teens feel misunderstood, but with an estimated $46 billion in reported yearly spending by American teens, there are millions of reasons for brands to better understand them. And yet while most teenagers seem like zombies glued to their phones, getting in touch with them to schedule research can be a frustrating feat to say the least.

Fortunately, for this project, we were able to whip up the perfect concoction to find these ever-elusive teens. By advertising on teen-trending platforms (Hello, TikTok!), 'speaking their language', and asking parents to refer their teenagers, we were able to turn this challenging project into a real treat.

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— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.

— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.
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