When data quality matters, you can’t leave recruitment to chance

Active recruitment means we don’t rely on a passive database and hope the right people show up. We go out and find them — intentionally and proactively — based on the audience you actually need. We recruit in the right places, screen thoroughly, and verify participants so you’re speaking with real, relevant humans.
Just as importantly, we focus on the participant experience. We communicate clearly, set expectations upfront, and make participation straightforward and enjoyable. That leads to higher show rates, better engagement, and more thoughtful responses.
We focus on quality at every step — so the insights you get are trustworthy, actionable, and grounded in real human experience.
Active Recruitment Solutions
- Qualitative recruitment
- Quantitative recruitment
- Community & Custom Panel Recruitment

Features:
— Expert analysis provides detailed understanding of the beneficiaries you serve, your peers in the non-profit sector, your generous donors, and more.
— Eagerness to partner with causes of all scopes and sizes, from international charities to individual teams.
— Services offered pro bono or at cost for qualifying entrants, furthering the social impact of your cause.
Projects:
— Partnering with scholars across the academic landscape, we’re efforting to humanize the transgender population by understanding how they score on normal variables of personality and gender-stereotyped behavior. This large-scale quantitative project focuses on and engages with the transgender community as people, rather than as a clinical, pathologized population. Uniting academics from Loyola Marymount University, Northeastern University, and University of Rhode Island, this work aims to add to the incomplete body of scholarship on transgender people.
— Working alongside Lindz Amer and Queer Kid Stuff, we’ve conducted a multi-part brand awareness study to establish awareness of the brand and Amer’s new book Rainbow Parenting. In over twenty in-depth interviews and a rigorous quantitative survey phase, we’ve uncovered valuable insights into opportunities for customer engagement and opportunities to bolster customer financial support.
— Supporting HoMie, an Australian-based charity tackling youth homelessness, by testing innovative software from Research Goat. By conducting in-depth interviews via a variety of methods, we’ll unearth crucial insights about the customer experience at HoMie, and follow up with a large-scale quantitative survey to understand the charity’s reach.
— Assisting Hands on Tokyo as they endeavor to address disability rights and environmental issues in Japan. In response to one of Hands on Tokyo’s inspiring live events, we delivered a video reel and additional content, both featuring enhanced accessibility for Japanese and English speakers.