Ashleigh Purcell

Director of Research & Talent Development

Ashleigh has worked in Sydney, New York and Europe as a marketing insights consultant and moderator. Driven by a curiosity for people, she has led global research across markets using a range of methodologies, including focus groups, in-depth interviews, shop-a-longs, co-creation, and online ethnographies. With a passion for understanding the “why” behind human behaviour, she translates findings into tangible stories with clear business implications. She has experience across categories, including health, beauty, beverages, and snack foods. Wiith so much transformation across categories, she is particularly interested in partnering with brands to tackle the challenge of keeping up with their consumer. Nimble approaches to insights has never been more important – it’s an exciting time to be in market research!

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