Packaging Testing

Packaging Testing

10khumans Market Research conducted a three-day, online qualitative community with a total of 20 brand users and 20 users of competitive brands (non-users) in the US.
Packaging Testing

Executive summary

A popular, all-natural vitamin brand wanted to better understand parents' perceptions, opinions, beliefs, and attitudes regarding children’s vitamins to inform new packaging designs.

Methodology

10khumans Market Research conducted a three-day, online qualitative community with a total of 20 brand users and 20 users of competitive brands (non-users) in the US.

Packaging Testing

All were parents who were regularly giving their children multivitamins.

Packaging Testing

We learned from the parents that in a perfect world, children’s multivitamins would have no sugar, artificial flavors, dyes, etc. But oftentimes, the “battle” wasn’t worth it; children won’t take a multivitamin if they don’t enjoy the taste/flavor/texture, no matter the messaging or the packaging design!

Packaging Testing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam eu ullamcorper dolor. Nunc sollicitudin dui porttitor, aliquet eros at, egestas justo. Nullam aliquet tempor quam.

Packaging Testing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam eu ullamcorper dolor.

Packaging Testing

Text 5

Packaging Testing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam eu ullamcorper dolor. Nunc sollicitudin dui porttitor, aliquet eros at, egestas justo. Nullam aliquet tempor quam.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam eu ullamcorper dolor. Nunc sollicitudin dui porttitor, aliquet eros at, egestas justo. Nullam aliquet tempor quam.